The Devon Tourism Partnership, which has the responsibility for promoting Devon under the ‘Visit Devon’ brand, is currently at a crossroads in determining the future direction of the promotion of the county both domestically and internationally.
The current partners (please see below) of the Devon Tourism Partnership would like to take urgent guidance and advice from the county’s tourism and hospitality businesses about establishing the best way forward for the ongoing and sustainable promotion of Devon.
Please spend a couple of minutes of your time completing the ‘Devon Tourism industry consultation survey’ to ensure your voice is heard as to how Devon will continue to be promoted in these financially challenging times. Please click on this link to complete the survey https://goo.gl/5OKrjP The survey closes 26th May 2015.
The Devon Tourism Partnership consists of the partners listed below (mainly Area Tourism Partnerships ATPs) and has a small budget currently of £35,000 pa, with each of the partners providing time and resources on a voluntary basis to deliver a limited range of activity. Apart from Devon County Council, the partner organisations are ‘paid for’ membership organisations promoting their own members and area, but coming together to work collectively on Devon wide projects.
Exeter & the Heart of Devon ATP
Visit South Devon ATP
English Riviera Tourism Company
Visit Plymouth ATP
Visit Dartmoor ATP
North Devon Marketing Bureau ATP
Devon’s Top Attractions (Devon Association of Tourist Attractions)
Devon County Council
Through the limited resources currently available to the Devon Tourism Partnership, there isn’t one single person charged with managing the promotion of the Visit Devon brand to give it strategic direction and to be the leading voice for the industry in Devon – this is allowing other destinations to gain market share and profile over Devon.
Whilst Devon is a valuable and strong brand, it does not currently have the resources available to move forward to attract more new and repeat visitors to the county – due simply to insufficient ‘Devon’ marketing activity. This low level of marketing activity means that Devon is not gaining its potential market share within the domestic market and the number of visitors to the county is declining.
Tourism in Devon is vital to the county’s success and prosperity – in 2013, Devon attracted 36.6million visitors who spent £2.5billion in the Devon economy. This visitor spend supported 72,465 jobs within the county, which is 14% of all employment in Devon.Follow