Coastal fatality figures 1 released today (9th July) by the Royal National Lifeboat Institution (RNLI) show 36 people lost their lives around the south west coast last year – but nearly half (44%) didn’t even set out to enter the water. The number of near-misses was even higher, with the RNLI’s lifeboat crews and lifeguards in the south west saving 110 lives in 20142.
The figures are revealed as the charity launches its 2015 national drowning prevention campaign, Respect the Water, warning people that our coastlines and waters can be dangerously unpredictable. The charity is releasing two hard-hitting campaign films, which will be shown in cinemas across the UK and Ireland from tomorrow (10th July).
The five-year figures portray a consistent picture, with an average of 33 lives lost around the south west coast each year. Of the 166 people who died over the past five years, nearly half were taking part in activities like walking, running, climbing and boating and were, therefore, unlikely to have intended to enter the water. Slips and falls while walking and running contributed to the most coastal deaths in the south west during this time, accounting for 23% (39).
Swimming, jumping in and general leisure use accounted for 22% (37) of the region’s coastal fatalities over the five years; diving 12% (20) and sailing 8% (14).
Men are far more prone to getting into danger at the coast than women. Over two-thirds (67%) of the deaths over the five-year period were men 3. Last year they accounted for over three-quarters (78%) of the region’s coastal fatalities.
The RNLI is aiming to halve the number of coastal deaths by 2024. The charity’s national drowning prevention campaign, Respect the Water, is this year warning people – particularly adult men – to be aware of the dangers of the coastline, as well as the water itself.
James Millidge, RNLI Coastal Safety Manager for the south west, says:
‘Most people heading for a stroll or run along the coastline probably wouldn’t consider a drowning prevention campaign like this relevant to them as they have no plans at all to enter the water. We’re warning people that if they’re going near the water, whatever their activity, they could be at risk and they need to take care. Unexpected dangers like slippery rocks, sudden waves or unstable ground can catch anyone out.’
Marcus Paz, was rescued by the Teignmouth RNLI lifeboat crew in December 2009 after he was swept into the sea off Sprey Point while dodging waves, he says;
‘I obviously didn’t intend on going into the water. My friend and I were walking along the sea wall when we thought it would be good fun to get down closer to the waves and attempt to dodge them. At the time, it seemed just a bit of fun and although the attraction was the risk involved, it didn’t occur to us. We were both swept into the sea by a series of waves, my friend managed to get out, but I was swept further out. I was in the water being bashed about by the waves for about 20 minutes, but it felt like a lifetime. At one point I didn’t know whether I was going to make it, I didn’t know whether to fight it, or let the sea take me. But I kept going, in my head I was thinking I want to see my Mum and my sister again, I want to see my family. I have my whole life in front of me. It was a miracle when the lifeboat appeared.
I’ve always been a surfer and grown up around the coast, so I’d never previously worried about my ability in the water or considered myself to be someone who could be at risk. The experience has made me realise that how vulnerable we all are to the unpredictable power of the sea and I am now very safety conscious when it comes to activities around the water.’
The charity is also warning people of the unpredictability of the water, including the dangers of cold water and rip currents. Summer air temperatures may be warm but the average UK sea temperature is just 12oc. Cold water shock, which causes uncontrollable gasping and numbs the limbs, can set in at any temperature below 15oc.
Rips are strong currents of water which can quickly drag people out of their depth. They account for around two-thirds of the environmental-related incidents RNLI lifeguards respond to each year. For those not at a lifeguarded beach, being caught in a rip can prove fatal if they don’t take the right steps to free themselves and make it safely to shore.
James Millidge from the RNLI adds:
‘The water might look inviting, but it can be dangerously unpredictable, with hazards which can be fatal if not respected. Cold water is a major risk for anyone who ends up in the water – intentionally or otherwise. The body’s reaction to sudden immersion in cold water will trigger uncontrollable gasping, which can draw water into the lungs and lead to drowning. The coldness will also gradually shut down the use of limbs, making it very difficult even for strong swimmers to stay afloat.
‘Currents under the surface can overwhelm even the strongest swimmers. They drag people out of their depth so quickly, and if you try to swim against them you’ll become exhausted.
‘We want people to enjoy the water but to make sure they respect it. On average 33 lives are lost around the south west coast each year but many of these losses could be avoided if people acknowledge the dangers and follow some basic safety advice.’
UK-wide, 163 people died at the coast last year. The RNLI’s Respect the Water campaign, warning people of the dangerously unpredictable nature of our seas and coastlines, will run across the UK and Ireland during the summer, through advertising channels including cinema, outdoor, radio and online.
The charity is also running a number of tailored safety programmes, targeted at those who participate in the activities which account for a large number of coastal incidents each year. For example, a scheme urging divers over 50 to get a health check before their next dive, and another reminding kayakers to make sure they carry a means of calling for help and keep it within reach at all times.
Those interested in finding out more about the dangers of the coast can visit the Respect the Water website and see for themselves at www.rnli.org/respectthewater or search #RespectTheWater on social media.
1 Records from the Water Incident Database (WAID) 2010–2014. RNLI has analysed the data using GIS software to plot and analyse incidents before inclusion in a specific coastal dataset (accident and natural causes only).
2 RNLI incident data 2014.
3 All males except for those known to be under 18.Follow