Amongst stiff competition, the English Riviera Tourism Company (ERTC) has secured funding for an exciting new project from the Government’s three year £40million Discover England Fund.
Following a rigorous application process, England’s Seafood Coast is one of a number of successful projects to benefit from the Discover England Fund, which aims to grow tourism in the regions of England; increase the competitiveness of England’s tourism offer, domestically and internationally; develop bookable tourism products in line with market trends and in response to consumer demands.
England’s Seafood Coast sets out to establish the English Riviera as an international seafood destination, inspired by renowned chef Mitch Tonks and his celebration of local seafood with Brixham Fish Market at its heart.
Mitch Tonks said: “I’ve eaten seafood all over the world, the quality and diversity of the fish caught locally off our coast is the finest anywhere. Nowhere is the seafood as good and yet only 10% of it is currently consumed locally. We have a long-standing fishing community in Brixham, thriving processing and export businesses and some of the best fish restaurants and seafood chefs in the English Riviera. This project will ensure the world knows about England’s Seafood Coast!”
VisitEngland Chief Executive Sally Balcombe said: “We had an exceptionally high number of submissions far outweighing the allocated funding available and following a rigorous applications process we are delighted to work closely with those excellent winners on building world-class ‘bookable’ tourism products showcasing the best of England to international and domestic visitors. The destination in this winning project feature outstanding local food and drink offer, which will give visitors a new high quality sensory of experience of rural England”,
With the bid for Discover England Funding led by Project Director Carolyn Custerson, Chief Executive Officer of ETRC, the project will start immediately, with key partners including Mitch Tonks, the Torbay Culture Board, Visit Devon and of course local partners; Supported by a designated Project Co-ordinator, Becky Davies from Torbay Development Agency.
Carolyn Custerson said: “There is growing visitor interest in quality local produce. Torbay’s new Tourism Destination Management Plan will identify the development of our cultural food and drink offer as a major opportunity to attract new visitors to the area. This project will help inspire local businesses to work together to better communicate the potential power of the England’s Seafood Coast brand worldwide.
A series of stakeholder events will be staged over the next 6 months to which local businesses will be invited.
Comments from the launch in Brixham, “What a fantastic launch! We thoroughly enjoyed our evening at Rockfish Brixham and we would like to thank all who could attend. It really was a very positive event and sets the way forward for England’s Seafood Coast.”
“We had 57 businesses attend.”